Santikos
CHALLENGE
A San Antonio favorite for cinema, Santikos, wanted to increase awareness of the other amenities offered at their high-end entertainment centers. They had the goal of improving returns from their paid search campaigns to bring in more customers for bowling, laser tag, arcade games, virtual reality, and dining, while maintaining the success of their cinema ticket sales.
SOLUTION
We created new, fully-optimized paid search campaigns to reach their awareness goals. Our skilled team of marketers used our knowledge to implement customized ads, with targeted keywords in a defined geographic area for best results.
RESULT
After 90 days, we compared the results of our campaigns to those from the previous 3-months, and the same time frame in the previous year. Performance at all stages of the funnel had improved remarkably. Return on ad spend saw an overall increase of 525 percent from the previous year. Website purchase transactions increased by 280 percent from the previous 3-months, and 270 percent from the year before. We were able to quickly and effectively help Santikos reach their goals.